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R3 Services, Branding
Brand Consultation & Logo Design for a quickly-growing full-spectrum accommodation provider.
R3 Services provides “end-to-end” accommodations for clients arriving from overseas. These accommodations include corporate housing, transportation, cellular services, family service and much more.
For this project, the company commissioned an overall face-lift for their brand identity, which needed to reflect the company’s two main ideals: a global reach and a progressive attitude. As per any commissioned “face-lift”, the projects calls for combining the unique aspects of the older brand image with our vision for the future face of the company.
Post Tags
Final Renders
Typography
Font Family: Rubik
Glyph
Characters
Color Palette
We originally started with a tricolor palette to represent the three values of the company (scroll down). However, the more colors that were incorporated into the logo, the less cohesive the logo, and transitively, the brand, looked. To solve this problem, we chose one, bright, friendly, yet solid, color.
Older Renditions
