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This site is a collective of all my Case Studies and Projects. All work has been designed, photographed, coded and written by and is property of, Manas Chimpidi (Me), unless stated otherwise. If you would like to use, download, or comission me for a project, contact me at the mentioned outlets above.

R3 Services, Branding

Brand Consultation & Logo Design for a quickly-growing full-spectrum accommodation provider.

Case Study
June 9, 2017
4 years ago

R3 Services provides “end-to-end” accommodations for clients arriving from overseas. These accommodations include corporate housing, transportation, cellular services, family service and much more.

For this project, the company commissioned an overall face-lift for their brand identity, which needed to reflect the company’s two main ideals: a global reach and a progressive attitude. As per any commissioned “face-lift”, the projects calls for combining the unique aspects of the older brand image with our vision for the future face of the company.

Post Tags
Brand Campaign
Branding
Design
Graphic Design
In Progress
Logo Design
Small Business
Technology
Web

Final Renders

Click on image to open gallery view

Typography

Font Family: Rubik

The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog. The quick brown fox jumped over the lazy dog.
Glyph

Rr
Characters

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789!@#$%^&*()-_+=[]{}\|;:'"<>,./?~

Color Palette

#FF3300
#FFFFFF
#FF3300
#313030

We originally started with a tricolor palette to represent the three values of the company (scroll down). However, the more colors that were incorporated into the logo, the less cohesive the logo, and transitively, the brand, looked. To solve this problem, we chose one, bright, friendly, yet solid, color.

Older Renditions

Click on image to open gallery view
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