Ananas | Branding
Branding for a company with a new take on flying
Project Information
Published:
Saturday, April 14, 2018
11:38:43 PM
Tags:
Folio
Project
Branding
Small Business
Final Renders
Click on image to open gallery view
Color Palette
I base the color palette for a project on how the client (or I) answers a few questions:
- What do you want the passerby to see? What do you want to communicate about this project at every user touch-point?
- How are you trying to say it? Angry, Friendly, Stirringly, etc.
- What do you already have that we can build off of?
Based on the answers to these questions, I create a palette that aligns with the client's goals;
Fire Bush
#E8963E
Candy Corn
#FAEC55
Celery
#9BC355
White
#FFFFFF
Mine Shaft
#303030
Silver
#CCCCCC
Typography
Font Family: Ubuntu
The quick brown fox jumped over the lazy dog.
Glyph
Aa
Choose a character to get a closer look.Characters