Bright Kids | Brand
Brand Identity & Logo for Extracurricular tutoring company
Educational Organization focusing on extra-curricular teaching, from ACT and SAT prep to IT Courses. The logo represents the bright minds of individuals.
Project Information
Published:
Tuesday, November 29, 2016
7:21:43 PM
Tags:
Folio
Project
Branding
Educational
Graphic Design
Logo Design
Small Business
Final Renders
Click on image to open gallery view
Color Palette
I base the color palette for a project on how the client (or I) answers a few questions:
- What do you want the passerby to see? What do you want to communicate about this project at every user touch-point?
- How are you trying to say it? Angry, Friendly, Stirringly, etc.
- What do you already have that we can build off of?
Based on the answers to these questions, I create a palette that aligns with the client's goals;
Calypso
#276377
Sea Buckthorn
#FAA525
Typography
Font Family: Pacifico
The quick brown fox jumped over the lazy dog.
Glyph
Aa
Choose a character to get a closer look.Characters