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About Me

This site is a collective of all my Case Studies and Projects. All work has been designed, photographed, coded and written by and is property of, Manas Chimpidi (Me), unless stated otherwise. If you would like to use, download, or commission me for a project, contact me at the mentioned outlets below.

Bright Kids | Brand

Brand Identity & Logo for Extracurricular tutoring company

Educational Organization focusing on extra-curricular teaching, from ACT and SAT prep to IT Courses. The logo represents the bright minds of individuals.

Project Information
Published:
Tuesday, November 29, 2016
7:21:43 PM
Tags:
Folio
Project
Branding
Educational
Graphic Design
Logo Design
Small Business
Final Renders
Click on image to open gallery view
Color Palette

I base the color palette for a project on how the client (or I) answers a few questions:

  1. What do you want the passerby to see? What do you want to communicate about this project at every user touch-point?
  2. How are you trying to say it? Angry, Friendly, Stirringly, etc.
  3. What do you already have that we can build off of?

Based on the answers to these questions, I create a palette that aligns with the client's goals;

Calypso
#276377
Sea Buckthorn
#FAA525
Typography
Font Family: Pacifico
The quick brown fox jumped over the lazy dog.
Glyph
Aa
Choose a character to get a closer look.
Characters