Freedom Equity Group
Re-Branding with a consistent corporate identity for a unified frontend and backend
Project Information
Published:
Monday, January 9, 2017
8:53:13 PM
Tags:
Folio
Project
Corporate
Graphic Design
UI/UX
Web
Final Renders
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Color Palette
I base the color palette for a project on how the client (or I) answers a few questions:
- What do you want the passerby to see? What do you want to communicate about this project at every user touch-point?
- How are you trying to say it? Angry, Friendly, Stirringly, etc.
- What do you already have that we can build off of?
Based on the answers to these questions, I create a palette that aligns with the client's goals;
Whiskey
#D2A260
Ship Gray
#3E3E43
Typography
Font Family: Arimo
The quick brown fox jumped over the lazy dog.
Glyph
Aa
Choose a character to get a closer look.Characters
Desktop Renders
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Mobile Renders
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