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About Me

This site is a collective of all my Case Studies and Projects. All work has been designed, photographed, coded and written by and is property of, Manas Chimpidi (Me), unless stated otherwise. If you would like to use, download, or commission me for a project, contact me at the mentioned outlets below.

Freedom Equity Group

Re-Branding with a consistent corporate identity for a unified frontend and backend

Project Information
Published:
Monday, January 9, 2017
8:53:13 PM
Tags:
Folio
Project
Corporate
Graphic Design
UI/UX
Web
Final Renders
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Color Palette

I base the color palette for a project on how the client (or I) answers a few questions:

  1. What do you want the passerby to see? What do you want to communicate about this project at every user touch-point?
  2. How are you trying to say it? Angry, Friendly, Stirringly, etc.
  3. What do you already have that we can build off of?

Based on the answers to these questions, I create a palette that aligns with the client's goals;

Whiskey
#D2A260
Ship Gray
#3E3E43
Typography
Font Family: Arimo
The quick brown fox jumped over the lazy dog.
Glyph
Aa
Choose a character to get a closer look.
Characters
Desktop Renders
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Mobile Renders
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