Manas Logo

Social
Let me know what you’re building. I'd love to help.

About Me

This site is a collective of all my Case Studies and Projects. All work has been designed, photographed, coded and written by and is property of, Manas Chimpidi (Me), unless stated otherwise. If you would like to use, download, or commission me for a project, contact me at the mentioned outlets below.

VYB Co. | Batch #2

Part Creativity + Part Lifestyle. Just a group of creatives' creative outlet.

The Story: A couple friends and I founded this lifestyle brand back in college (2014). We were two designers and engineer, with a minuscule budget fueled by our part-time jobs, working tirelessly to cultivate a unique brand identity through our product (garments, packaging, & website) down to smaller details like business cards.

The financial struggles of a small business was a perfect breeding ground for creative minds, as limitations were set for us through printing (price skyrockets exponentially depending on the number of colors) and garment costs. Although we never sacrificed quality, we eventually brought production in-house to have more control over the printing process. Although this was a big step, the control was hard to pass up as we could now choose between oil-based and water-based inks, translating into a wider variety of prints. We even began printing our own packaging with the water-based inks.

Sadly, we three had parted ways after college and decided that such a location-specific business would not be the same without the founders around.

Project Information
Published:
Saturday, March 18, 2017
11:39:21 PM
Tags:
Folio
Branding
Graphic Design
Graphic Tee
Patterns
VYB
Final Renders
Click on image to open gallery view
Color Palette

For this batch of designs, the color palette covered several ideas: sweet, retro, cool, tropical. Mostly, the idea was to stretch the boundaries of analogous hues to being almost complementary, but not quite, resulting in beautiful schemes that contrast each other yet work harmoniously.

Java
#1DBCBD
Portica
#F6E867
Fiord
#485674
Turquoise Pearl
#44C4D9
Ship Gray
#423C4C
Carnation
#F16060
Cyprus
#003540
Coral Red
#FF3540
Other Iterations

The preceding iterations were not dynamic enough to catch the eye. They were interesting, but I and the other founders agreed that the designs were not worth the printing costs, especially the two-color jobs.

Click on image to open gallery view